The spam reminds me of the second property project which we viewed - Meranti House of Goodman's Fields, also developed by Berkeley. In January 2014, I was attracted by the low price advertised on HKEJ - a studio flat near the City for as low as £500,000! The salesman was charmingly pushy. For what it is worth, he gave me a lecture on why the Britons love west-facing properties and the beauty of buying first-hand property in the UK (in gist, flexibility of transfer to a greater fool before completion). When I asked him about potential yield, he suggested me to look at the upside of capital gains. My boss must be quite right when she advised me to approach the developers directly to strike a deal. Why should I pay a great salesman like him or the posh showroom at Mandarin Oriental (particularly when Berkeley has it own office in Hong Kong)?
The salesman did tell me (when asked) part of the Goodman's Fields would be used for student accommodation. Not an awfully attractive idea when the project positioned as an upmarket one - its sales brochure is a coffee table book and it is claimed that the place has been designed as a 21st century version of the towers of San Gimignano!
More on Meranti House from Square Foot:-
CoStar has a report on the sale of part of the development to Student Castle. City A.M. has one on the neighbourhood.
Before I forget - I have learned a new term from the spam mail - DLR means Docklands Light Railway.
The salesman did tell me (when asked) part of the Goodman's Fields would be used for student accommodation. Not an awfully attractive idea when the project positioned as an upmarket one - its sales brochure is a coffee table book and it is claimed that the place has been designed as a 21st century version of the towers of San Gimignano!
More on Meranti House from Square Foot:-
Meranti House is part of Berkeley's massive Goodman's Fields development in Aldgate, just north of Tower Bridge that will ultimately include almost 1,000 homes within the project. The 20-storey tower will account for 107 residences, ranging from studio apartments to three-bedroom units and one duplex penthouse.
Meranti is one of scores of new "neighbourhoods" that are being created in London, be it through regeneration or new builds: Kings Cross, Elephant & Castle and Nine Elms as just a few. With its multiple piazzas and town squares, shops, restaurants, residences and offices, Goodman's Fields is just one more.
"The ethos behind our developments is about place making, creating distinctive new developments which not only deliver fantastic new residential homes, but also make a difference and benefit to the wider area," explains Berkeley (North East London) Managing Director Piers Clanford. He points out the extras that Goodman's Field will be able to offer, citing a new two-acre park - with commissioned art - in Zone 1 as just one. "Goodman’s Fields is unique because it incorporates a mix of commercial and leisure facilities … for everyone to enjoy, creating an oasis in the heart of the capital."
As a hub of the finance and, increasingly, tech industries, prime London has been touted as a strong rental market, making yields an attractive part of investing in the city. Targeted at both end-users and investors, Meranti House is ideally positioned within walking distance of 300,000 professionals' offices, and end-users will be attracted to its lifestyle amenities: a private cinema, lounge, pool and spa among others. "At Goodman's Fields purchasers will be buying for both capital gains and yield generation. Due to the development's close proximity to the City and Canary Wharf, the area is a popular destination for rental tenants who want to live close to the office. The arrival of Crossrail in 2018 is also expected to see values rise," states Clanford.Square Foot says Meranti House's prices begin at £549,500. I have no idea why the properties were more expensive on Square Foot than on HKEJ.
CoStar has a report on the sale of part of the development to Student Castle. City A.M. has one on the neighbourhood.
Before I forget - I have learned a new term from the spam mail - DLR means Docklands Light Railway.